LexisNexis® Achieves a 68% Increase in Search Engine Website Traffic with Generation Web
LexisNexis Risk Solutions is a leader in providing essential information that helps customers across all industries and government predict, assess and manage risk. Combining cutting-edge technology, unique data and advanced scoring analytics, they provide products and services that address evolving client needs in the risk sector while upholding the highest standards of security and privacy.
LexisNexis wanted to attract more quality leads and sales, so they looked to Generation Web to help them achieve higher search rankings – despite fierce competition.
Challenges & Goals
LexisNexis wanted to get ranked at top of the search engines for highly competitive keywords representing multiple product lines and vertical industries.
Achieving higher rankings was integral for growth because besides elevating their brand, it would drive more quality leads that would ultimately turn into increased revenue.
The challenge was trying to outrank government and .edu sites, which is nearly impossible to do.
Over the course of a nine month period, LexisNexis Risk Solutions saw its rankings for a long list of keywords improve by 35+ billion positions across all the major search engines. LexisNexis even outranked government and .edu websites in many cases!
The soaring rankings resulted in a 68% increase in organic website traffic, which led to a 27% increase in lead generation, equating to tens of thousands of new leads with a 5X return on marketing investment (ROI). And these were not run-of-the-mill leads, they represented sizable revenue opportunities and long-term value.