2014, The Year of Online Marketing
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Read the 6 titan trends that will dominate marketing in 2014. Traditional marketing will shrink by 2%, while online marketing is expected to grow by 18% in 2014.
Web Marketing
It Pays to Pay Per Click – Part 5: Track or Die
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If not tracked correctly and completely, your PPC initiatives will die. With the proper tracking, PPC marketing has the potential to thrive.
It Pays to Pay Per Click – Part 4: Keywords
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The right keywords are the key to your PPC marketing success. You simply need to discover them.
It Pays to Pay Per Click – Part 3: Testing
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There’s a saying “You don’t know what you don’t know.” And when you don’t test various variables related to your PPC campaigns, you miss opportunities to increase sales.
It Pays to Pay Per Click – Part 2: Consistency
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Provide PPC visitors with a positive, consistent experience – from beginning to end. Don’t let inconsistency kill your PPC performance…
It Pays to Pay Per Click – Part 1: Segmentation
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By segmenting your PPC campaigns, you’ll be able to see where your money is going
and where it’s best spent every day.
Using Social Media as it was Intended
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Social media is very effective when used correctly. Prospects who have been exposed to your brand through social media are far more likely to convert into paying customers once they…
3 Reasons to do SEO in 2013
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Planning your 2013 marketing? Consider SEO. Here are 3 reasons why…
Bad News: Build It and; They Won’t Come
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After months of blood, sweat and tears, launch day finally arrives and everyone is in love with your new website! But, during the process of creating your site, SEO didn’t really come up and now your beautiful on the outside website is not looking so pretty on the inside, and not delivering results. Now, that’s bad news!…
How to Choose a Web Design Agency
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What happens when website visitors move past the looks of your site and find there’s nothing else there? No second date, that’s for sure. Because, without brawn and brains, a beautiful website is going to get you nowhere.