In today’s digital age, online marketing has become an essential tool for small businesses to thrive and expand their reach — often without a hefty marketing budget. With a bit of creativity and resourcefulness, small business owners can effectively promote their companies and generate valuable leads online. In this blog post, I’ll explore the top … Continued
With SEO at the helm of all we do, we come across a lot of SEO quotes. And we’re not going to lie, we’re avid collectors. In fact, our Google Drive folder for them is starting to get a little out of hand. But we don’t want you to get overloaded, so we picked 15 … Continued
With lots of quality website traffic being the holy grail of online marketing, you’re probably pretty well aware of what SEO (search engine optimization) is. But if you’re not quite certain of what CRO (conversion rate optimization) is, you need to be. Since it’s equally important. Quite simply, conversion rate optimization is a method for … Continued
Everyone wants tons of traffic to their website. But masses don’t amount to much when you’re not converting those visitors into leads and/or sales. If you want your website to be a conversion machine, you need to test different web page elements to drive more leads and/or sales… which is why landing page A/B testing … Continued
“Should we focus on SEO or PPC?” is a question we get from B2B and B2C businesses often. And it’s a good one. Everyone knows the best way to get your target audience to your website is by showing up on the first page of the search engines, but not everyone knows the best way … Continued
Many jaws dropped, ours included, when Google confirmed at the end of last month that desktop search results will no longer show text ads in the right sidebar, leaving only four text ad spots at the top above the organic listings on the search engine results page (SERP). So what does this mean for the … Continued
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