Every B2B business, and any company for that matter, needs leads (also known as prospects). But not just any leads will do… acquiring quality leads is essential. Quality leads are the lifeblood of your business. You want to attract businesses who will convert into customers. Not just any lead is a good lead, and SEO can help weed out the dead-end leads and convert quality prospects into loyal customers.
The Importance of Relevant Searches
As discussed in my last blog post about SEO B2B visibility, you can’t get new customers if they don’t know you exist. You need the right people to find your company for the right keywords when they are searching Google for the goods or services you offer. Keyword relevance is key to quality leads.
For example, if you work for a B2B software-as-a-service (SaaS) company, the people you want to convert are decision makers (and those who influence the decision makers) at businesses that can benefit from your SaaS offering. You want your website to pop up when those individuals perform searches related to what you sell.
How SEO Relevance is Achieved
If you’ve done any research into online marketing, you probably have heard a lot about keywords. With SEO, businesses try to rank for specific keywords relevant to their industry and goods or services. However, keyword ranking is only one aspect of effective SEO, and even it’s not as easy as you might think. There is a lot of competition in the B2B world than you might realize. Multiple companies are trying to rank for the same or similar keywords. There are blog posts and news articles from across the web that also compete for the most prized Google keyword positions.
If your business has a physical location or gets customers in-store, you may also want to rank for multiple geo-specific keywords. The more places you are online, the more you are seen.
Creating a strong SEO strategy with multiple keywords and the right keywords is easier said than done. It requires research, refinement and constant monitoring to see what’s working. Strategic, yet often small, tweaks to your website are critical in order to get the best results. Optimization frequency, or how often you edit, certain pages on your website is also very important. Not only do you probably not have the time to manage your SEO strategy, but you may not have the expertise necessary to get optimal results.
If getting quality leads is important to your business and overwhelming at the same time, you can relax. Generation Web has a solid reputation of delivering results for B2B companies by growing their “Google footprint” for relevant searches that convert visitors into customers.
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